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Mobile
Phone Track |
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Mobile Phone
Tracking |
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Carrick
James Market Research conducts a Mobile Phone survey twice yearly
amongst a representative sample of c1000 7-19
year olds living in Great Britain,
and aimed at quantifying the key aspects below. |
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As well as full demographic analysis,
the report includes a management commentary and colour charts
showing trends since 1999. |
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The topics we cover includes:
- Whether own a mobile
phone
- Awareness of makes of
handsets; advertising awareness
- Make and model of
handset owned
- How long owned
- Awareness of network
operators; advertising awareness
- Network connected to
- Likelihood of
changing handset/network
- Make and model likely
to get and reasons
- Network likely to
connect/switch to and reasons
- Main decision maker
in purchase (A)
- How account is paid
for
- Who pays for it (A)
- Amount spent on cards
/ vouchers, monthly rental and accessories
- Number of voice calls
made in a week
- What voice calls are
used for (A)
- Number of text
messages sent in a week
- Number of times
access the Internet in a week
- Number of MMS/picture
messages sent in a week
- SMS/Text message
services used (A)
- Other mobile phone
features ever used (A)
- Downloading of games,
ring- tones, icons, music etc.
- Likelihood to get
Internet/3G/Picture messaging phone in the future
- Whether aware of
specific new developments (Blue Tooth, 3G, Video, MP3 etc.)
- Which would they like
to get
- Concerns about health
and safety issues
- Where buy mobile
phones and accessories
OPTIONAL:
- Image questions on
handsets/networks (Extra charge)
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Know More about subscription,
please contact us: |
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For Mobile Phone
Track subscription and Online Results System please contact: |
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Sam Hepworth |
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sam@cjmr.co.uk |
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+44(0)20 7724 3836 |
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For Mobile Phone
Track
subscription and Omnibus Survey please contact: |
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Antonia Pomas Tomas |
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antonia@cjmr.co.uk |
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+44(0)20 7724 3836 |
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