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Pan European Child Track |
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Pan
European Child Track |
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Carrick James Market Research has
launched a new annual Syndicated European Child Track Survey
covering six countries:
FRANCE, GERMANY, ITALY, SPAIN, POLAND and GREAT BRITAIN. (Total 1800 children) |
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QUESTION AREAS
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TELEVISION |
Types of electronic
equipment in the home and personally owned (prompted)
Favourite TV programmes (unprompted)
TV programmes liked very much (prompted)**
Viewing and liking of Cable, Satellite and Digital Channels
prompted)**
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CHARACTERS & PERSONALITIES |
Favourite
personalities/heroes (unprompted)
Sports people liked (unprompted)
Music people liked (unprompted)
Cartoon characters liked most (unprompted)
Awareness and degree of liking of cartoon characters
(prompted)**
Licensed products
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COLLECTIBLES |
Frequency of buying
(prompted)** |
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INTERNET |
Internet
connection and usage at home,
school/college,
elsewhere
Favourite websites (unprompted) |
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GAMES SYSTEMS &
COMPUTERS |
Video
games/Computers - in home, personally own, played
with in last month
Favourite video
games. |
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PROMOTIONS |
Awareness and
purchasing of specific promotions
(prompted)**
Whether reason for
getting. |
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MOBILE PHONES |
Ownership, how used** |
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READERSHIP (Annual) |
Favourite comics/magazines |
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TOYS
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Wish list of toys wanted |
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INCOME & SPENDING |
Pocket money - ways of receiving pocket money and amount per
week,
for Christmas, for birthdays
Main things spend own money on. |
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BRANDS |
Favourite
brands |
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CONCERNS |
Concerns |
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FASHION |
Fashion
Brands |
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** = The prompt
lists for these questions will be different in each country and
include client nominations |
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Know more about subscription,
please contact us: |
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For Pan European
Child
Track subscription and Online Results System please contact: |
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Donna Franklin |
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donnafranklin@cjmr.co.uk |
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+44(0)20 7724 3836 |
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For Pan European
Child Track subscription and Omnibus Survey please contact: |
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Antonia Pomar Tomas |
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antonia@cjmr.co.uk |
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+44(0)20 7724 3836 |
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