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Child
Track |
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CJMR Child Tracking Study |
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CARRICK JAMES CHILD TRACK is a
quantitative survey designed to monitor changing behaviour,
attitudes and preferences amongst British children aged 5-14, and
has been in operation since 1993. |
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Each month interviews are conducted
with 650-800 7-14 year olds extending to 800-950 5-14 year olds four
times a year. Interviews are conducted face-to-face at approximately
50 randomly selected sampling points throughout GB, and are usually
done in-home (not in school) through our CJMR omnibus surveys. |
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Questions cover a wide range of
topics pertinent to children and are repeated at regular intervals
in order to track trends and spot developments. |
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Reports fit into dedicated ring
binders and can also be provided electronically. They come in table
format with analysis by age, sex, age within sex, social grade; by
multi-channel TV homes or by anything else which is relevant. For
each wave 20-30 (PowerPoint) charts and various trend tables (in
Excel) are provided to show key findings. |
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Results from 2001 are available on
our results online system. Click here to access. |
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Each year we
ask over 350 questions which cover
over 280 topics about children. From our latest results you can
fully understand the current insight of British children. Our
tracking study also shows the changing trends among children.
The topics we cover includes:
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MODULE
A TELEVISION VIDEOS & RADIO |
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A1 TV Viewing |
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A2 Family Ownership |
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A3 Personal Ownership |
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A4&5 TV Programmes |
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A6 Cable & Satellite Channels |
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A7 Interactive and Digital TV |
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A8 Video/DVD |
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A9 Radio |
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MODULE B CHARACTERS & PERSONALITIES |
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B1 Characters |
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B2 Specific Characters |
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B3 Heroes |
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B4 Sports Personalities |
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B5
Singers, Musicians & Groups |
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B6 Music |
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B7 TV Personalities |
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B8 Licensed Products |
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MODULE C LEISURE SPORT CRAZES & COLLECTABLES |
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C1 Leisure Activities |
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C2 Sports |
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C3 Crazes |
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C4 Collectables |
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MODULE D TOYS GAMES & CHRISTMAS
PRESENTS |
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D1&2
Toys & Games |
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D3 Christmas Presents Wanted |
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D4 Christmas Presents Received |
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MODULE E READERSHIP & CINEMA |
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E1 Comics & Magazines |
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E2 Newspapers |
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E3 Cinema |
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MODULE F1 VIDEO GAME CONSOLES, VIDEO GAMES & COMPUTERS |
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F1 VGC |
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F2
VGC in home |
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F3 Video Games |
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F4&5
Computer |
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MODULE F2 INTERNET & MOBILE
TECHNOLOGY |
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F6&7
Internet |
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F8&9
Internet
at home/school |
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F10 Internet Website Track |
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F11
Mobile Phones |
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MODULE G INCOME, SPENDING &
INFLUENCE ON PURCHASE |
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G1 Income |
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G2 Spending |
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G3
Possessions |
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G4 Pester Power |
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G5 Savings |
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MODULE H SHOPS |
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H1&2
Shops |
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H3
Clothes shops |
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MODULE I FOOD & DRINK |
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I1 Main Meal |
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I2 Snacks |
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I3 Breakfast Cereals |
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I4 Confectionery & Crispy Savoury Snacks |
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I5
Drinks |
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I6 Cold Drinks |
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I7 Fast Food Outlets |
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I8 Lunch Boxes |
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I9 Healthy Eating & Exercise |
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MODULE J CONCERNS |
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MODULE K FASHION & STYLE |
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K2 Brands |
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K3 Footwear |
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K4 Clothes |
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MODULE L VOCABULARY |
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MODULE M BRANDS, ADVERTISING, SPONSORSHIP & PROMOTIONS |
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M1
Brands & Advertisements |
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M2
Sponsorship |
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M3&4
Promotions |
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Know More about subscription,
please contact us: |
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For Child Track
and Omnibus Survey information please contact: |
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Donna Franklin |
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donnafranklin@cjmr.co.uk |
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+44(0)20 7724 3836 |
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