We interview 350 - 500 0-6 year olds every 3 months. 350 0-4 year olds are interviewed via the mother. Interviews are conducted face-to-face at approximately 50 sampling points, randomly selected throughout Great Britain.

Questions cover a wide range of topics pertinent to babies and young children. They are grouped into 9 'Modules'. Questions are repeated at regular intervals in order to track trends and spot developments.

Reports fit into ring binders and can also be provided in electronic format. They come in table format with analysis by age, sex, age within sex, social grade of chief wage earner, whether cable/satellite/digital TV in home and/or any thing else which is relevant.